I guess fish like Worms?

I often went fishing up in Duluth, MN  during the summer. Personally I am very fond of cheesecakes and steak, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn't bait the hook with a cheesecake and steak. Rather, I dangled a worm or a grasshopper in front of the fish and said: "Wouldn't you like to have that?"
Give or tell people what you want them to hear and BAM, they like you and they have an urge to please you and give you what you want from them.